EBay Magazine to Cease Publication, Butterfields Cuts Confirmed

Share this content:
Online auction site eBay, San Jose, CA, recently announced plans to discontinue publication of eBay Magazine after it completes its December issue, less than two years after launching the monthly publication. EBay yesterday also confirmed rumors that it has more than decimated its staff at subsidiary Butterfields, a traditional auction house. Sixteen percent of its staff, or 33 of 200 positions, were eliminated to keep within a competitive environment, said Kevin Pursglove, spokesman for eBay, San Jose, CA.

EBay Magazine, which is co-produced by eBay and Krause Publications, Iola, WI, has a circulation of about 400,000. Modeled after Ziff-Davis's Yahoo Internet Life, eBay Magazine has focused on general Internet developments, collecting and eBay's Web site.

The two companies did not provide a reason for their decision to stop publishing the magazine. An eBay spokesman confirmed only that eBay's contract with Krause Publications is expiring at the end of the year, and the two sides mutually decided not to renew it.

EBay has said it would continue to explore ways to capitalize on the company's brand in other media channels. EBay is negotiating to launch a TV show that will highlight its online auction site and reach a potentially larger market than its monthly magazine does.

The cuts at Butterfield were made to address globalization in the traditional auction industry, not because of the failing dot-com trend, Pursglove said.

Layoffs were issued across the board in its Los Angeles, San Francisco and Chicago offices, Pursglove said. Employees got their pink slips Tuesday.

Editorially, eBay Magazine offered a mix of general-interest computing stories and some articles that could be viewed as promotional. For instance, the October issue's feature article explored the challenges of using a single phone line for Web surfing and regular home telephone use. The September issue, however, featured a report on e-commerce sites and tips on how to make the online shopping experience a satisfactory one.

The December finale was scheduled to focus on tech support and how Internet users can find the quickest, most helpful service.

• Shaun Mccormick contributed to this story.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above