Donahoe vows to improve USPS' customer service, woo potential advertisers

Share this content:

Postmaster General Patrick Donahoe said January 14 that he will cut additional positions at the US Postal Service, work to simplify its mailing processes, and promote the organization to potential advertisers. Donahoe also told reporters that he will return the Postal Service to profitability by making it leaner, smarter and faster and by improving the customer experience.

“I want every experience to be a positive experience,” Donahoe said shortly after taking the oath of office as the 73rd postmaster general. “Satisfied customers come back.”

Donahoe said he will trim another 7,500 administrative jobs from the Postal Service, including line supervisors and postmasters. Earlier this month, Donahoe said that the USPS will reduce officer ranks by 16%.

Donahoe, who was named postmaster general in October, said he plans to spend much of his time “selling the business,” relying on his yet-to-be-named deputy to focus on legislative and stakeholder communications. He said he and his officers will meet with 100 advertisers who do not use the mail to sell them on its value.

“They aren't using mail, for whatever reason. It's our job to sell them on the mail,” he said, adding that the USPS will work to ease the mailing process. “We have to simplify it.”

The Postal Service sees opportunities for growth in the package business, Donahoe added. To that end, the USPS signed a five-year agreement with eBay to provide online tools and marketing programs to small businesses. Consumers who shop on eBay won't have to leave the site to take advantage of Priority Mail discounts, he noted.

Donahoe added that the USPS gets about $700 million in annual revenue from eBay shipping. It wants to double that to $1.4 billion in the next five years.

The USPS will also publicly encourage Congress to fix what it claims is its overfunding of the Federal Employee Retirement System.

“We are going to ask Congress for some help,” Donahoe said. “If we make some changes this year, it puts us on firmer ground and we can address our long-term concerns.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above