Dodgers Outsource Magazine Production to Httprint

Share this content:
The Los Angeles Dodgers outsourced the printing and production of the team's Dodgers magazine to httprint Inc.


In the three-year deal, httprint will handle design, production, promotion and distribution of the team's official publication. This signifies the Dodgers' intention to garner more revenue and loyalty from supporters as it shortens production cycles for the title.


"They're a baseball team, first and foremost," said Mark Porter, CEO of httprint, San Francisco. "They have a certain amount of expertise inhouse, but this is what we do for a living."


Under httprint, the magazine will aim to serve many purposes. Content will seek to drive traffic to the Web site at www.dodgers.com. Here, fans will be asked to participate in promotions for freebies and giveaways at games. There also will be more merchandising efforts to sell Dodgers-related premiums. In another change, the book will include the game scorecard, which earlier was sold separately.


Expected frequency of the magazine this year is about four issues. It could rise to six or eight a year if reader and advertiser response is positive. In yet another change, Dodgers will cost $4 per issue. Last year it was $3.


The title is distributed to attendees at Dodger Stadium and holders of season tickets for the stadium's skyboxes.


About 25,000 copies will be distributed April 2, when the Dodgers open the season against the San Francisco Giants. This opening 84-page issue will have 36 pages of advertising.


Httprint, which also handles house publications for DirecTV and British football team Leeds United, will get a fee and a share of the Dodgers magazine revenue.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here