DMA UK: TPS Registration Hits 10 Million

Share this content:
With increasing anxiety from consumers surrounding issues such as silent calls, recorded messages and poor experiences with telemarketing, registrations on the DMA UK's Telephone Preference Service have reached 10 million.


The TPS no-call list is owned and operated by the Direct Marketing Association (UK), which administers it under a five-year contract with OFCOM, the regulator for the UK communications industries, in accordance with the Privacy and Electronic Communications regulations.


DMA UK research showed that awareness of the Telephone Preference Service rose to 50 percent from 41 percent in July 2004, and that 84 percent of consumers are satisfied with the service. Awareness of the TPS is strongly linked to signup, the DMA UK said.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above