DMA UK: Industry Grows 6%

Share this content:
Direct marketing continues to outperform its advertising counterparts in the United Kingdom, according to the DMA UK's DMA Census 2002-2003, which is to be released today.

The DMA's annual census of the direct marketing industry shows the industry is worth 11.85 billion pounds ($19.4 billion), a 6 percent increase over last year.

While telemarketing and direct mail continue to account for nearly half of the total expenditure, new media grew 17 percent.

Despite an overall rise in direct marketing spend, however, the DMA Census shows a slowdown in the growth rate of telemarketing expenditure. The use of response devices on TV and radio advertising fell considerably.

To view the Executive Summary of the DMA Census 2002-2003, visit


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above