DMA Lets Web Visitors Download Event Data to PDAs

Share this content:
The Direct Marketing Association now offers a service that lets visitors to its Web site download event information to their electronic calendars or PDAs.


"It's a lifestyle feature, in that with a click you can download information about the event, such as the date and the time, right into your personal calendar," said Robert Blakely, director of Internet development at the DMA. "So if you're going to the DMA annual convention, for example, you can click on the icon, plug it in and you're scheduled."


Visitors to the DMA's Web site, www.the-dma.org, can access the service by entering the events section on the home page. The service, which is powered by on board, London, does not allow users to register for events.


The DMA discussed the service yesterday in two of its e-mail newsletters, though it has been available for two weeks. The association will promote the service offline as well through its offline monthly newsletter, Membership Matters, Blakely said.


Blakely said the DMA would debut another service for members in two weeks. Along with technology provider Estara, Reston, VA, it will offer real-time customer service via an operator to Web visitors who need assistance becoming members or registering for events and conferences.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above