DMA improves Mail Preference Service

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The Direct Marketing Association has made improvements to its long-running Mail Preference Service that make it easier for consumers to control the amount of advertising mail they receive.

MPS is designed to assist consumers who wish to decrease the amount of unsolicited advertising mail they receive at home from companies that market nationwide. Consumers can register for the preference service online at www.dmaconsumers.org. There is a $1 credit card verification fee for each consumer registered. This nominal charge serves two important purposes: to create a permanent record of those who did the registering and to help prevent fraudulent registrations.

DMA said it has reduced the online registration fee from $5 to $1 in an effort to make the service more accessible to consumers. MPS registrants may also print the online form and send it, along with the registration fee, directly to DMA. Once registered, consumer names remain active on the service for five years, after which, they may register again.

Additionally, DMA is now allowing caregivers to register on behalf of individuals in their care. A separate caretaker registration form is available online. DMA developed this new service to respond to requests from people who wish to register elderly parents and others in their care.

Last summer, DMA also created the Deceased Do Not Contact List in response to requests from family members, friends and caretakers seeking to remove the names of deceased individuals from commercial marketing lists.

More information on the preference services, and all of DMA's consumer assistance initiatives, is available online at www.dmaconsumers.org.

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