DM Is Far From Dead
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Is direct mail dead, is email dying, or is there enduring synergy between the two?
Adam and Bill talk about dramatic, data-driven transformations in the print and direct mail space
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon