DM International Editor Peter Peskett Dies in UK at 56

Share this content:
Much of the British DM industry is mourning the death of Direct Marketing International editor and publisher Peter Peskett, who died of a heart attack Jan. 26. He owned the monthly magazine for almost a decade.


Peskett, 56, started his journalism career at East Midlands Allied Press -- a newspaper and magazine publishing company in the Midlands of England -- and became managing director of one of its divisions.


Direct Marketing International had been around for five years when he and a partner bought it, "but it had never been a success," said Rosemary Smith, a friend and veteran British direct marketer. She said Peskett made the magazine successful.


"He was a very private man more interested in listening to others than talking about himself," said Jenny Mosley of National Geographic, who is chairwoman of the United Kingdom Direct Marketing Association. "He always wanted the whole story. He cut to the chase quickly and always spotted a solution to things."


The funeral was held on February 8th at St. Fermins Church in the village of Thurlby, England.


Peskett is survived by his wife Sue and a grown daughter, Karen.
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above