Direct Mail, Online Ads Gain Ground

Share this content:
Fifty percent of marketers have decreased their television advertising budgets over the past year, while 35 percent have increased direct mail and online advertising budgets, according to a survey of 1,022 marketers conducted last month by Reveries.com/Intellisurvey for Veridiem Inc.


Respondents also said lack of data was a problem in planning their advertising strategies, according to the survey, which was released yesterday. One survey participant said, "Available data is limited, not readily accessible, and therefore is not analyzed and applied." Another said, "Either data is not available, or measurements aren't made."


Forty-seven percent said the ability to reallocate money to marketing vehicles that are working was an important benefit of gathering data.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here