Direct Group launches Postal Optimizer

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Direct Group has launched Postal Optimizer, a service designed to offer cost savings to direct marketers facing the postal rate increase expected to take effect May 6.

Pennington, NJ-based Direct Group, which provides high-volume direct marketing services, said Postal Optimizer features proprietary software that analyzes customer data and generates solutions for entry-point deliveries, commingling and other logistics strategies including optimal packaging, targeted in-home-delivery dates, load planning, reporting and standardized interfaces that determine the most efficient trucking and transport options.

By accessing Postal Optimizer's Web-based program, clients and service partners can submit their data files for analysis and view a summary cost-savings report.  Direct Group then works with clients to create a multi-pronged, direct mail delivery plan that goes beyond traditional entry-point planning tools.

The solution will work with all mail campaigns processed through the U.S. Postal Service's Bulk Mail Centers and Sectional Center Facilities. Direct Group's use of  "intelligent mail" technologies - in collaboration with the USPS - will play an important role in achieving these cost reductions. Postal Optimizer Direct Group said the solution is needed, especially since for some direct mail marketers postage expenses can represent up to 75 percent of total project costs.

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