Direct, Digital Divisions Grow Big Flower

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Driven by substantial sales gains in its direct marketing and digital services divisions, Big Flower Holdings Inc., New York, posted second-quarter sales of $413 million, up 30 percent and net income of $8.3 million, up 77 percent, or 38 cents per share.


While its insert advertising division generated 65 percent of sales, direct marketing saw sales gains of 45 percent to $66.3 million and operating income gains of 47 percent to $8.7 million. Digital services saw sales gains of 293 percent to $65.2 million and operating income gains of 217 percent to $6.4 million. Continued acquisition in both divisions contributed to the gains.

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