DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer
Anthony Pappas, President, creative director, The Pappas Group
Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.
USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.
Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.