DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer
Anthony Pappas, President, creative director, The Pappas Group
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
A direct marketing "giant," he wrote the classic book on recency and frequency.