DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer
Anthony Pappas, President, creative director, The Pappas Group
Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that ...
The Republican candidate has spent a considerable amount on direct mail marketing
Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation