Direct accounts for 25% of WPP's total revenues

Share this content:

Communications holding group WPP Group said that revenues were up 14.4% for the six months ended June 30, for a total of $6.595 billion. On a constant currency basis, the group grew at over 8%. Profits during the same period increased 18.2%, for a total of $895.8 million, and diluted earnings per share were up 21.1% to 43.6 cents.

The group's branding and identity, healthcare and specialist communications (including direct, internet and interactive) constant currency revenue was up 14.7%. Several companies in specific sectors registered particularly good performances during the first half. In promotion and direct marketing, they were OgilvyAction, OgilvyOne, RMG Connect, Wunderman, 24/7 Real Media and Schematic. In branding and identity, they included Addison, The Brand Union, Lambie-Nairn and VBAT.  And in specialist communications, they included The Farm, The Food Group, Headcount, Metro Group and Spafax. Direct and digitally-related activities now account for 25% of the group's total revenues.

Advertising and media investment management revenue grew by 4.3%. The group's information, insight and consultancy businesses growth improved in the second quarter, with first half revenues up 7.2%. Public relations and public affairs revenues rose by 9.0%.

In North America, revenue was up 6.5%. In Europe, the United Kingdom was up 4.6% and Continental Europe up 4.8%. Central and Eastern Europe was up over 19%, Asia Pacific, Latin America, Africa and the Middle East were up over 17%. Asia Pacific, Latin America, Africa and the Middle East continue to be the group's fastest growing regions, with growth accelerating in the second quarter.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here