Dimac Direct Files for Chapter 11

Share this content:
Dimac Direct has filed for Chapter 11 bankruptcy and intends to conduct a court-supervised closing of its operations, including the liquidation of its assets and distribution of the proceeds to creditors.

The filing was made in U.S. Bankruptcy Court in Wilmington, DE.

Dimac, the direct mail services and products subsidiary of Dimac Marketing Partners, previously had announced that it would wind down its business to stop its operating losses after all opportunities to sell the company had been exhausted.

On June 29, Dimac Direct notified employees of layoffs as a result of the cutbacks.

Dimac Marketing Partners Inc. and its three indirect subsidiaries -- DMW Worldwide, which provides agency services; MBS, which offers information and insight services; and Palm Coast Data, which provides direct response management and value-added fulfillment services -- are not involved in the Chapter 11 filing of Dimac Direct.

Separately, Dimac Marketing Partners has retained Veronis Suhler & Associates to explore equity funding opportunities.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above