Digital Connexxions Starts Service Tied to USPS' Confirm

Share this content:
Digital Connexxions Corp., a provider of e-mail and data services for publishers and direct marketers, announced yesterday the launch of an e-mail service that works with the U.S. Postal Service's Confirm tracking service to boost direct mail response rates.

Digital Connexxions' online tools, called SubscriberWorx, handle all aspects of subscriber data management and communications including campaign offerings, online and offline deployment, real-time reporting, data management and subscriber intelligence technology, the Oakville, Ontario, company said.

When using Confirm with SubscriberWorx, Digital Connexxions said, targeted e-mails can be deployed to direct mail recipients on an individual or campaign level.

Mailers provide Digital Connexxions with a file containing the name, postal address and e-mail address of their customers, at which point a code is assigned to those customers to receive an e-mail. Once the direct mail piece has been processed and sorted by the USPS, the mailer receives notification through the Confirm service. This triggers the SubscriberWorx system to send an e-mail to the customer. Reports are Web-based, and response data can be exported for further analysis.

"By integrating e-mail with the Confirm service, marketers have a great opportunity to enhance their marketing programs in many ways, such as giving customers targeted, limited-time offers upon receiving the direct mail piece or giving advance notice that a direct mail piece will be arriving shortly," CEO Paul Westhorpe said.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above