Digimarc Partners With Viking

Share this content:
Digimarc Corp., Tualatin, OR, a digital watermark technology and applications vendor, has partnered with Viking Lithograph Inc., Canoga Park, CA, to embed Digimarc MediaBridge digital watermarks in marketing support materials for major pharmaceutical, nutrition and cosmetics manufacturing clients.

Digitally watermarked print materials such as brochures, magazines, product packaging and direct response mailers link readers to online information when held in front of a Web camera or other image-capture device enabled with Digimarc MediaBridge software. The software launches a browser that instantly connects the user to relevant Internet offers, discounts or purchase opportunities. A Digimarc "D" symbol on the printed material indicates that the object is Internet-enabled.

For example, customers can pick up Digimarc MediaBridge-enabled brochures at store displays, then hold them up to their home Web camera or at an in-store kiosk for instant payoff.

Viking president R. Michael Mahr said his company plans to offer Digimarc's MediaBridge technology immediately to its established pharmaceutical, cosmetics and biotechnology clients. The printer works with many of the best-known companies in these industries, including Sebastian International, Amgen and Pharmavite.

"Pharmaceutical and nutrition companies are very concerned about providing the most recent product data," Mahr said. "By using Digimarc's technology, doctors could simply hold the packet in front of an office computer's Web camera and be instantly linked to the drug's current research indications, no matter how out of date the printed material is."

Likewise, patients could hold a product label in front of a Digimarc MediaBridge-enabled home Web camera for the most current research.

For Viking's hair-care and cosmetics clients, Mahr said his clients can use Digimarc MediaBridge to expedite salon or department store ordering. For example, a product catalog could link straight to a product order page plus list the manufacturer's current promotional offer. Also, products could link consumers to seasonal fashion or healthcare tips by digitally watermarking cosmetics and hair-care packaging.

Viking also expects to use Digimarc MediaBridge in pharmaceutical information packets produced for its biotech clients and supplied to hospitals and doctor's offices.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above