Denton: Postal Reform Affects Nonprofits, Too

Share this content:
NEW YORK -- Nonprofit mailers must learn about postal reform because it definitely will affect their postal costs, Neal Denton, executive director of the Alliance of Nonprofit Mailers, said yesterday.

Postal costs generally rank among the top expenses for nonprofit groups, said Denton, speaking at a meeting of the Direct Marketing Fundraisers Association here at Amnesty International USA.

Before now, reform efforts had gone on for years with little progress, he said.

"It doesn't capture the attention of the American public," he said. "So it has been dragging."

The new sense of urgency comes from two sources, the first being $73 billion in overpayments made by the U.S. Postal Service for employee retirement costs that Congress has forced it to stash away in an escrow account, Denton said. The other is $27 billion in costs related to military service retirement benefits for postal employees that the White House wants the USPS to pay on its own.

The USPS is seeking a 5.4 percent across-the-board rate increase to take effect in 2006, Denton said. Next year, it likely will seek another, possibly larger increase to take effect in 2007, and the current debate over the escrow money and military service costs will determine the size of that increase.

A compromise on the escrow account is likely, Denton said, with some of the money going to lessen future rate increases and the rest used to fund future employee retirement benefits. Mailers should push hard to ensure the USPS not be made to pay military service retirement benefits, which for every other federal agency are paid with tax money, he said.

Postal reform bills before the House and Senate would resolve both problems, which are the major reform issues facing mailers, Denton said. The bills propose other reforms, and though not all the ideas are favorable, it's more important to take care of the escrow and military service benefits issues now, he said.

One proposal in the House bill would tie future rate increases to inflation. Many in the mailing industry favor this idea because it makes rate increases predictable, Denton said.

However, Denton said he is among the minority who opposes tying rates to inflation. Rate cases as they are now done -- generally an 18-month process involving antagonistic litigation -- make the USPS more accountable.

"Rate cases ought to be hard," he said. "It makes them open their books and gives us a chance to look over their shoulders and say, 'That's not right.'"

Denton said he preferred the Senate reform bill, which would tie rate increases to an index set up by the Postal Rate Commission. Increases beyond the index would be allowed only in emergencies.

Denton also discussed a recent compromise between nonprofit mailers and the USPS over the June 1 implementation of a rule affecting whether mail that uses personal information qualifies for the nonprofit Standard rate instead of the more expensive First-Class rate. The USPS issued a ruling clarifying that nonprofit mailers can continue to enjoy the Standard rate for mail containing personal information so long as the information is directly related to a solicitation of almost any kind.

For quick answers on rate classifications, nonprofit mailers should consult their local USPS office, said Gregory Hall, centralized national cases manager at the USPS Pricing and Classification Service Center in New York, who joined Denton at the meeting. All appeals will be handled through the center, Hall said, and the USPS is setting up a hotline to deal with such issues.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above