Delivered: Fitness Postcards

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What's in our mailbox this month: fitness postcards.

Retro Fitness' one-year anniversary invitation to join its gym for $1 is attention-grabbing and bright, but the lack of photos of the facility may not do much to draw prospective members.



Fitness classes, childcare services, and children's swim lessons at American Woman Fitness Centers are well highlighted in various photos of this women's-only health club.


Union's United Taekwondo Academy's dark, lackluster mail piece promotes a family-friendly workout program with a “free uniform,” but it fails to inspire joining to get the benefits.

A simple, straightforward, and sporty approach targeting people who hate going to the gym alone works for Bally Total Fitness by offering a free 30-day membership for a friend.

Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York.


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