Delivered: Botanic Gardens

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What's in our mailbox this month: mailers from botanic gardens.

This events calendar published by The New York Botanical Garden is more like a magazine. With easy-to-find information and rich images, it's a welcome addition to any mailbox.



The San Diego Botanic Garden's QuailTracks looks like a newsletter. Though the cover is unattractive, inside it's fairly clean and bright. Question is: Would you even open it?


Printed on expensive stock, this polished 68-page class act from the Fairchild Tropical Botanic Garden in Coral Gables, Florida has colorful ads, airy layouts, and lifestyle-themed content.

The Brooklyn Botanic Garden invites recipients to “Join the Celebration.” Clear-cut calls to action on the back, including the promise of free passes within, will surely be answered.

Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York.


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