Daily Mail publisher to launch Indian paper

Share this content:

British publisher Associated Newspapers has partnered with magazine publisher The India Today Group to launch a newspaper in India.

Mail Today will be targeted at middle-class women and is scheduled to hits newsstands in Delhi by the end of this week. The tabloid will have an initial print run of 120,000, which the publishers plan to expand in an eventual rollout over the rest of India.

Associated Newspapers' Daily Mail newspaper, which is popular with middle-class women in England, will serve as a template for Mail Today. The Daily Mail features a “women's page” and emphasizes middle-class values. Execs for Mail Today said such content is lacking in current Indian titles; Mail Today will embrace such themes to gain a competitive edge.

Bharat Bhushan will serve as editor for the 48-page Mail Today. Ownership details are not forthcoming, but the Indian government limits foreign ownership of Indian publications to 26%.

Spurred by an economic boom, a number of foreign publications have launched Indian titles in the past year. Titles hitting the Indian market in 2007 include Vogue, Maxim and Fortune.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above