Custom publishing gains funds

Share this content:

Companies and organizations spent an average of $1,129,649 on custom publications in 2006, recording a fifth straight year of growth and reaching an all-time high, according to a study by the Custom Publishing Council and Publications Management. This 18.4 percent increase reflects the largest year-over-year growth on record.

Custom publishing now consumes 24 percent of the spending that companies allocate for marketing, advertising and communications, the study found. Both small and large companies are projected to spend more on custom publishing in 2007. E-publications have seen a 35 percent rise in budget allocations.

For-profit companies, however, rely on custom publishing less than nonprofit organizations. Nonprofits focus on the medium for primary and central marketing. Custom publishing budgets for nonprofits in 2006 represented 26.7 percent of marketing communications spending but 19.6 percent for for-profits.

The study can be found on the Custom Publishing Council's Web site
at www.custompublishingcouncil.com and Publications Management at www.publicationsmanagement.com.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above