Cross Media Buys DR Print Advertiser

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Cross Media Marketing Corp. bought National Syndications Inc., a print advertiser reaching 62.5 million homes each Sunday, in a stock-and-cash deal worth $19.6 million, the agency said yesterday.

New York-based National Syndications generates 1.5 million new customers each year with direct response print advertising in its publications Parade Magazine, USA Today Weekend and American Profile. The company claims to have the largest Sunday circulation of any print advertiser in the nation.

National Syndications expects to report 2001 revenue of about $55 million. Multichannel marketing firm Cross Media, New York, recently has made other acquisitions, including personalized e-mail marketing firm LifeMinders in October 2001.

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