Creative thinking on the Postal Service's financial problems

Share this content:

Two things that the PostalVision 2020 conference is not lacking are industry soul searching and out-of-the-box thinking.

During an afternoon session at the June 15 event, Google VP and Chief Internet Evangelist Vint Cerf suggested a range of possible services for the financially struggling US Postal Service. He noted, however, that a steady revenue stream from any of the suggested services is far from certain.

One advantage – or disadvantage, depending on who you're talking to – is the Postal Service's universal service requirement, meaning that it must deliver mail to the most difficult points to reach in the nation.

“I can imagine an analyst looking at this and saying, ‘You've got to be kidding,'” said Cerf, adding that it presents the organization an “amazing challenge.”

However, the USPS' reach could come in handy if it decides to launch a third-party verification service. The Postal Service could also start a “legal email service” that would carry the same weight as physically serving another person with legally binding documents, Cerf added.

“I would not mind receiving a lot of my legal notices in my email,” he said.

On a related note, Cerf also said the USPS could launch a third-party service that would verify the identities of an email's sender and receiver.

“However, that doesn't mean that you would have to process 3 billion emails a day,” he added.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here