Cox signs TargetSpot for Web radio ad placement

Share this content:

Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads on its Internet radio properties. TargetSpot will feed 10- to 15-second ads into the streams of 82 Cox radio stations in 19 markets.

TargetSpot ads are served in real-time at the advertiser's discretion and accompanied by a banner ad. The ads reach both computer and mobile radio listeners, and include measurement capabilities.

“We have our own sales force that works with large advertisers,” said Eyal Goldwerger, CEO of TargetSpot. “When an ad runs, a companion banner also appears on the player, and we measure clickthroughs and other analytics.”

Other companies working with TargetSpot include MySpace Music, Life365, AOL Radio and Yahoo Shoutcast.

A representative from Cox could not be immediately reached for comment.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above