Cosworth Goes to Global Beach for Interactive Work

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Cosworth Racing, a British maker of racecar engines, named Global Beach, London, as its interactive agency.

The 10-year-old agency is to create and service a hosted Web portal at It also will develop Cosworth content in interactive, wireless and other media. Global Beach will handle the Cosworth account for three years.

"We were challenged with how we could provide them with a tool that could allow them to purpose their business-to-business and business-to-consumer content and messaging to a variety of different channels and a truly global audience," Global Beach CEO Clive Jackson said.

The win, whose budget was not disclosed, adds to Global Beach's client roster, which includes the Financial Times', Ford Motor Co.'s European dealer portal and its Jaguar Cars division, British Telecom and Hewlett-Packard.

Cosworth supplies engines and technology to Formula 1, CART, World Rally car and motorcycle racing and Ford's Premier Automobile Group.

Using its Keycast managed services portal platform, Global Beach will create a site that serves many objectives. The new site will seek to bolster internal sales, marketing, human resources and public relations processes.

The Keycast technology also will help Cosworth's divisions manage their interactive and marketing communications without relying on an agency or specialist.

Data syndication, or the ability to feed Cosworth content to other sites, and wireless delivery to cell phones and PDAs are next on Global Beach's list.

Meanwhile, Global Beach looks to expand its footprint beyond its London, Geneva and Irvine, CA, offices. It is in talks to buy an undisclosed U.S. agency.

"We're looking to buy another front-end brand marketing and communications agency that would benefit from providing our Keycast technology to their clients," Jackson said.

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