Consumers shift attention to online entertainment: Media-Screen

Share this content:

Even though consumers still spend more time watching television than on the Web, more than 80 percent of broadband users say they visit Web sites for personal reasons on a regular basis and 63 percent say they watch television, a new report by research firm Media-Screen found.   

Media-Screen examined how and where broadband users access entertainment content and information online, including learning about new artists, buying related products, reading reviews and using a programming guides.

It found that media habits of modern consumers are shifting in the wake of iTunes, YouTube, MySpace and other social networking sites.

San Francisco-based Media-Screen's report, called "Netpop-Play," also reveals that younger users, age 13 to 24, spend more than half of their spare time online, a trend that has increased for all ages of broadband users over the past two years.

The report also found that search engines and social networking sites are gaining in popularity and influencing as many people as magazines and newspapers.

Forty-eight percent of younger users who took the survey said they learn about new entertainment through user-generated content sites, including online communities, user-generated reviews and video-sharing sites, while only 25 percent said they learn about new entertainment through television.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above