Columbia Sportswear to launch e-commerce channel with Demandware

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Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel.

The e-commerce site at Columbia.com is expected to launch this summer, serving consumers in the US, with other sites to follow for Europe and Canada.

The site will be designed to showcase the brand's extensive range of products, including outwear, sportswear, rugged footwear and accessories. It also will feature content about how the company's product technologies protect consumers from the elements. The site will incorporate contextual product content and rich media.

Columbia plans to integrate e-commerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets as a way to expand the product selection and inventory available in the stores.

Columbia Sportswear's annual sales are in excess of $1.3 billion.

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