Coldwater Creek direct business up in Q4 as overall business improves

Share this content:

Coldwater Creek ran a net loss of $9.7 million for 2009's fiscal fourth quarter, compared to a net loss of $18.6 million for the same period of 2008. The women's apparel retailer attributed the improved quarter, in part, to an increase in direct marketing revenue.

"Our fourth-quarter results were significantly ahead of the prior year as we began to see an improvement in our comparable store sales and direct revenue, as well as a modest expansion in merchandise margin,” said Dennis Pence, chairman and CEO of Coldwater Creek, in a statement.

Coldwater Creek's net revenues were up 12.4% to $318.4 million for fiscal 2009's fourth quarter. Direct sales were up 16.5% to $97.3 million, compared to the same period last year. Sales from retail, which includes premium retail stores, outlet stores and day spa locations, were up 10.7% to $221 million in the quarter.

However, full-year direct sales were down. Direct sales decreased 6.1% to $256.2 million for FY 2009, compared to FY 2008. Net sales were up 1.4% to more than $1 billion for the fiscal year, which ended January 30.

Sales from the retail segment were up 4.1% to $782.4 million compared to the previous fiscal year. Net loss for fiscal 2009 was $56.1 million, compared to a net loss of $26 million for fiscal 2008.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above