CMA to Conduct Privacy Study for Government

Share this content:
The Privacy Commission of Canada awarded funding to the Canadian Marketing Association to undertake a study on privacy best practices for business, the association said last week.


The CMA will receive $50,000 (Canadian) to conduct the research.


The association will develop methods to help businesses better handle private consumer information and comply with Canada's Personal Information Protection and Electronic Documents Act, the CMA said.


The CMA will look at effective data management practices in the industry and develop guidelines for businesses. Later, the CMA will research the role of the chief privacy officer at businesses and also identify privacy issues and concerns for small businesses.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here