CMA Criticizes Draft Privacy Legislation in Ontario

Share this content:
The Canadian Marketing Association has submitted comments opposing the Ontario Ministry of Consumer and Business Services' draft privacy legislation proposal, which would shut down most uses of consumer information for marketing purposes in Ontario.


The proposed legislation, drafted by the Ontario ministry in February, would require express consent before any personal information could be used for marketing including marketing to existing customers.


And since it has no grandfather clause, marketers would have to opt-in their entire house files before sending customers more marketing materials.


Though the CMA favors privacy regulation, it opposes the express positive consent provision of the draft legislation.


In its comments, the CMA said, "We believe the Ontario government's proposal will seriously impede the ability of organizations to function in this province and for individuals to lead their daily lives void of constant disruptions."


The full 18-page document can be viewed at www.the-cma.org.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here