Claire Watts joins QVC

Share this content:

QVC Inc. has announced that Claire Watts will join the company next month and will become its president of US Commerce on May 1.

Watts spend the past ten years with Wal-Mart in various executive positions, most recently serving as EVP of merchandising, where she had experience with the apparel, jewelry, accessories and home product categories. Prior to Wal-Mart, she held senior merchandising and product roles at Paul Harris, The Limited and Lands End.

In her new position at West Chester, PA-based QVC, Watts will oversee planning, programming, merchandising, broadcasting, TV sales and for its US operation. She will play a key role in extending the QVC brand among existing and new customers and driving growth across all platforms.

Watts joins QVC during a time of transition. Over the past several months, the company launched its first-ever national advertising campaign, redesigned and updated its on-air look with new studio sets and fresh graphics. QVC also recently announced that it will be simulcast in high definition in 2008.

"QVC's unique approach and multimedia platform represents the future of retailing,” said Watts in a statement.

Watts was named one of Fortune magazine's 50 Most Powerful Women in 2004, 2005 and 2006.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above