Chinachem Picks PacificNet for CRM

Share this content:
PacificNet Inc., a customer relationship management and telemarketing services provider in China, said yesterday that it was selected to provide CRM, telemarketing, cross-selling, membership database management and DM services to Chinachem Group, a multinational property development conglomerate based in Hong Kong.

Chinachem holdings include residential, commercial and industrial properties, shopping malls and hotels.

Chinachem recently began a customer loyalty marketing campaign, aiming to boost value-added services and cross-selling revenue from its 500,000 members. Its membership card offers shopping discounts from retailers, hotels, travel agencies, bars and restaurants, cinemas and other services offered by Chinachem as well as up-to-date lifestyle information to benefit Chinachem Club members and tenants and hundreds of product and service providers.

PacificNet, based in Minneapolis and Hong Kong, and subsidiary PacificNet Epro will deliver services including database management and data mining to promote membership card sales and distribution. PacificNet also will provide CRM, telemarketing and other contact center services to Chinachem's 500,000 residents, commercial occupants and tenants.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above