Checks Unlimited opens BTB packages to inserts

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Insert media company Stanton Direct Marketing Inc. announced the availability of its Checks Unlimited Business Checks Ride-along program.

The Elmira, NY-based company said inclusion in Checks Unlimited packages would give marketers visibility in mailings from recognized vendors with the advantage of high open and response rates.

This is the first time Checks Unlimited is accepting third-party inserts in its business-to-business package mailing.

The program's opening comes in the wake of recent QAS survey findings that the average business may waste more than $180,000 a year on irrelevant or misaddressed direct mail.

Checks Unlimited has been a supplier of business check products to the small business market since 1993.

The ride-along package counts are estimated at 200,000 for April of next year, according to Stanton.

A majority of Checks Unlimited business check customers are small business owners who prefer to purchase their computer checks, business check desks sets, deposit slip, envelopes, check endorsements stampers and address labels directly from the manufacturer in order to save time and money.

Six non-competitive inserts will be accepted in each mailing. The package also will contain a letter and 16-page catalog of the direct-to-consumer check supplier's business product line. Mailings are calculated to mail-based on the probability that checks need to be reordered.

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