Celebrate Express sold for $31M to Liberty Media

Share this content:

Liberty Media Corp. has entered into a definitive agreement to acquire party supplies and costumes multichannel merchant Celebrate Express for $31 million in cash.

Celebrate Express is an online and catalog retailer operating under the brands Birthday Express, 1st Wishes and Costume Express. Once the deal is completed, it will be combined with BuySeasons Inc., an Internet consume and party retailer that Liberty Media acquired in 2006.

“The Celebrate Express acquisition represents another step in our stated strategy to acquire niche e-commerce businesses whose value we can enhance,” said Michael Zeisser, SVP at Liberty Media, in a statement.

The proposed deal is expected to close in the third quarter

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above