launches iPad application

Share this content:

Retail aggregator launched an iPad application on October 18. The company's goal is to combine the graphic-heavy format and page-flipping convenience of a traditional print catalog with the interactive, lightweight benefits of Apple's tablet.

The app allows consumers to search a range of catalogs, which the company plans to expand in coming months. It also enables shoppers to connect directly to the sites of's online retailer partners. The brands partnering with on the iPad app include Ghiradelli, Little Tikes, MacConnection and Spiegel. is ensuring up-to-date information by updating the app whenever products or details are added. The company developed the app in-house.

“[Retailers] can basically build a new catalog everyday,” said Richard Linevsky, president and cofounder of

Some merchants are transferring their catalogs directly to the application, but is customizing electronic catalogs for others who do not offer print catalog editions, such as Home Depot and Foot Locker.

“That's where it gets innovative and revolutionary — we're making the catalog now for any merchant whether they already have a free catalog or not,” said Linevsky.

Though the application does not request customer data or target consumers with marketing, Linevsky said the company is looking into options that will ensure consumers' privacy, including special offers made available specifically to those the app's users, such as free shipping and discounts.'s near-term priority is to expand the application's list of merchant partners. Although the app is only available for the iPad, the company also plans to expand it to mobile applications and other tablets in coming months.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above