Canada Post Debuts Permanent Stamp

Share this content:

Canada Post has introduced a non-denominated stamp that will retain its value forever.

The Permanent stamp will be accepted at the basic domestic Lettermail rate within Canada, and it replaces next year's 52-cent domestic rate-definitive stamps, said Canada Post, Ottawa. Mailing a Permanent stamp outside of Canada will incur an additional fee. This is the first time such a stamp has been issued.

"The Permanent stamp will eliminate the need to purchase 1-cent stamps after a rate increase, doing away with the need for Canadians to worry about using up postage stamps before a rate increase takes effect," said Nicole Lemire, a Canada Post spokeswoman.

The Permanent stamp goes on sale at the current domestic rate of 51 cents (Canadian) Nov. 16. These stamps will be accepted at the 52-cent rate effective Jan. 15, when the basic Lettermail rate rises by 1 cent. Canada Post does not necessarily raise stamp prices every year.

Canada Post talked with consumers before launching the stamp and found that 70 percent liked the idea of a stamp that retained its value, Ms. Lemire said.

Canadians also can use up their stock of 51-cent stamps, which will be accepted next year at the 52-cent rate even after the Jan. 15 rate increase.

Britain, Finland, Israel, Belgium, France, Norway and Sweden are among the countries that sell value-retaining stamps. The U.S. Postal Service may get into the act. In its May 3 filing for an average 8.5 percent postal rate increase, the agency seeks permission to issue a non-denominated First Class forever stamp to hedge against future rate increases. The stamp would be good for 1-ounce single-piece First Class Mail pieces.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above