Call Center Gives Casual Dress New Meaning

Share this content:
A Dutch teleservices firm is so strapped for workers that the company has begun recruiting nudists to staff its call center by promising they will be allowed to work naked, Reuters reported yesterday.

Reuters declined to name the company "for fear of offending existing clients," though it said the firm was based in Rotterdam, Netherlands.

In one four-hour period, 75 Dutch naturists responded to an ad in the Dutch daily newspaper De Telegraaf calling for applications. The ad asked potential hires, "Always wanted to work in the nude?"

The teleservices firm said in a statement that because call center agents have no face-to-face contact with customers, it doesn't matter what they wear, according to the report. A manager with the company told Reuters that the firm planned to launch a separate business unit dubbed "Au Nature Telesales" for the call center.

Interviews would be conducted fully clothed, Reuters reported.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above