Burger King Uses Web, TV, DRTV, Posters for New BK Stacker Sandwich

Share this content:

Burger King is using the Internet and direct response television along with branded TV spots and posters to promote its new BK Stacker Sandwich: layers of meat, cheese and bacon - hold the produce, please.

The Miami-based restaurant chain is running TV ads showing how BK Stacker sandwiches are built.

Those ads show a crew of miniature construction workers from the BK Stackers Union stacking patty after patty of flame-broiled meat, cheese and bacon topped with BK Stacker sauce. They create double, triple and quad BK Stacker sandwiches.

In the online component, 2.5-inch collectible figures of some of these characters from the TV spots are now available at Burger King. A set of three figures, including Vin the Foreman, the Kid and the Cheese Welder, cost $13.99, plus tax.

Beginning July 10, more information will be available through DRTV ads airing on cable network programming.

Large format posters promoting the BK Stackers also will go up on several construction sites in major cities nationwide.

The BK Stacker is now a permanent addition to the Burger King menu. Two, three or four burger patties are sandwiched between a sesame seed bun with slices of melted American cheese and up to eight slices of crispy bacon and smothered in BK Stacker sauce.

Burger King said the bigger the burger, the more the bacon and cheese.

The BK Double Stacker costs $2.49, BK Triple Stacker $3.29 and the BK Quad Stacker $3.99. A medium soft drink and medium fries costs an extra $1.50.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above