Brylane to Buy Net Perceptions Units

Share this content:
Retail cataloger Brylane has contracted to buy Net Perceptions' call centers and e-commerce solutions.


The move, announced yesterday, was characterized as an effort to improve Brylane's overall revenue growth and enhance customer service across the two core channels of its operations.


The decision follows a Net Perceptions test within Brylane's call center operations. The test resulted in an increase in overall average order sizes and promotional effectiveness. Brylane sells women's clothes through its Lane Bryant, Roaman's and Jessica London catalogs and men's apparel under the KingSize name.


Brylane also sells women's regular-size apparel through the Lerner and Chadwick's of Boston catalogs, and its Brylane Home catalog sells items for the home.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above