Brochure's cover might need to take some lessons from the product it sells

Share this content:
Brochure's cover might need to take some lessons from the product it sells
Brochure's cover might need to take some lessons from the product it sells

I found this brochure in the recycling bin — which is perhaps not entirely surprising, as how many recipients are likely to raise their hands to say: "Hey boss, I think I need to attend this program?"

The piece did catch my eye in the recycling bin amid the other castaways – its bright color helped. The size of the piece was not a stand-out, however. Postal pressures, I'm sure, led the piece to be folded in half and tabbed.

One side contains the requisite postal information and a "mini-version" of the front cover of the full-size brochure. The other side displays a reduced-size and less copy-heavy version of the front cover design. Those who aren't put off by the title might look inside, and they will be rewarded with a lot of detailed, benefit-based information that seminars companies like National Seminars have long found effective. The question remains, however: How many will look inside?

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above