Brann Worldwide Buys Wong Wong Boyack

Share this content:
Direct marketing shop Brann Worldwide, Wilton, CT, has bought Wong Wong Boyack, a San Francisco direct marketing and training agency that focuses on consumers of Asian origin in the United States.


The acquisition is designed to strengthen Brann's ethnic marketing services. Brann is part of France's Havas Advertising, the fifth-largest agency conglomerate worldwide. Terms of the deal were not disclosed.


The purchase follows new census data that show the U.S. Asian population is the fastest-growing ethnic group nationwide, up 74 percent in the past decade.


Established in 1991, Wong Wong Boyack, now Brann Wong Wong, is run by chairman and chief financial officer Ben Wong and his sister, Penelope Wong, who is president/CEO. Both will retain their titles and gain new ones. Ben Wong becomes executive vice president and director of strategic planning and insight at Brann San Francisco. Penelope Wong will be executive vice president and director of strategic business and brand development at the same office.


Brann Wong Wong clients include Cisco Systems, Chinese site Sina.com and American Savings Bank, Honolulu. Billings last year at the eight-person shop were $10 million.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above