BPA debuts Interactive Accreditation offering

Share this content:

Media auditor BPA Worldwide said members who successfully complete certification for an ad server system would qualify for BPA Interactive Accreditation.

BPA's new accreditation is designed to offer better transparency and accountability for media buyers and sellers. The Shelton, CT-based organization seeks to identify those ad server systems that comply with an improved set of audit tests.

The BPA Interactive Accreditation complies with Interactive Advertising Bureau guidelines. Added benchmarks include a disaster recovery/business continuity process review, behavioral/activity-based filtering procedures and the reporting of the time at which data is considered final.

Burst Media Inc. becomes the first company to gain BPA's Interactive Accreditation.

A board comprising media owners, advertising agencies and advertisers runs BPA. It audits more than 2,700 media properties, including 2,000 business-to-business publications, 600 consumer magazines and newspapers, 100 Web sites, events, newsletters, databases and assorted advertiser-supported media.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above