Bowater Offers Hybrid Paper to Cut Mail Costs

Share this content:
Papermaker Bowater Inc., Calhoun, TN, will introduce a high-bulk, lightweight printing paper this spring designed for direct mail, envelopes, general commercial printing and books.


Freesheet Hybrid blends two kinds of pulp -- mechanical and kraft -- which allows it to maintain strength, heft and high opacity at lighter basis weights, the company said. At 42.5 pounds, the Bowater Freesheet Hybrid will have the feel of a 50-pound traditional uncoated freesheet. Freesheet Hybrid will be available in basis weights from 40 pounds to 50 pounds.


By moving to a lighter basis weight, the company said, direct mailers can save on their mailing costs.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above