Bottomline Ink acquires Bolt From The Blue

Share this content:

Bottomline Ink, a Perrysburg, OH-based printer, acquired its in-state peer Bolt From The Blue on March 4. Financial terms of the deal were not disclosed.

Bottomline's goal is to add direct mail marketing to its transactional printing service-focused business, said David Tulk, company spokesman.

“Bolt From The Blue was dealing in a lot of niche marketing concepts, and we were looking to expand our mail capabilities and expert marketing capabilities rather than just automating," he said.

Bolt From The Blue's operations will be rebranded as a part of Bottomline. Asked if there would be staff changes as a result of the acquisition, Tulk said, “Some people have moved on.”

Tom Richard, Bolt From The Blue's owner, will serve as a consultant on creative issues but will not join the company, Tulk added.

Bottomline hopes to add clients that use various kinds of direct mail, said Tulk. Bolt From The Blue's capabilities included variable data tear sheets and hand-written personalization.

"The market share we are after is the people that appreciate these specialty marketing tactics," Tulk said.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above