Boston weekly acquires Spanish-language counterpart

Share this content:

Phoenix Media/Communications Group, a Boston-based alternative weekly publisher, has purchased Spanish-language weekly El Planeta for an undisclosed sum.

The goal is to attract a larger Hispanic audience to the 265,000-circulation Boston Phoenix, which targets its free distribution to young, urban trendsetters. El Planeta, the largest of the four Boston-area Spanish-language weeklies, reports a circulation of 50,000, but Verified Audit Circulation places the number closer to 34,000 for the six months ending in March 2008.

"I personally strongly see the value in the Hispanic newspaper market and the opportunity for that to grow," Bradley Mindich, president of Phoenix Media, said in a statement. "It was one of these opportunities we couldn't pass up."

El Planeta was founded in 2004, and Phoenix Media has invested in it since 2005. The company also prints and distributes El Planeta. Employees of El Planeta will move to the Phoenix's Boston office in early 2009, and the Boston Phoenix and El Planeta will share some content. The publications will maintain separate Web sites, El Planeta on www.tuboston.com, and the Phoenix at www.thephoenix.com/Boston.

Representatives from Phoenix Media could not be reached for comment as of press time.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above