Boris Becker: Owner, Pitchman for Sports Site

Share this content:
Former Wimbledon champion Boris Becker went online last month with, a German sports Web site.

Becker owns 60 percent of the new site, which was supposed to have gone online in time for the Sydney Olympics last year but ran into problems and had to be reworked.

The tennis star's picture is displayed prominently on a billboard advertising the site. He has a professional staff managing the site. They aim to finance the venture through banner and other online advertising.

The harsh current online advertising climate in Germany doesn't bother CEO Marcel Reichart. He told the German newspaper Die Welt that sports-themed material remained in great demand, drew correspondingly high ad budgets, and would therefore be profitable.

Content will cover all sports news from national events, such as major league soccer, to regional and local sports. Sports writers, experts and practitioners will deliver news and commentary.

"We'll cover all sports, including those that get a short shrift in the classic media," the site's opening statement said. "And in the future we will integrate sporting clubs and associations."

Germany has 86,000 such associations, and Becker hopes to persuade a majority of them to work with him by putting their activities online.

Becker is a household brand in Germany. His recent messy divorce made headlines across all media from tabloid papers to respected national dailies and the news magazine Spiegel.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above