Book Excerpt: "Marketing Playbook: The Manual for Growing Organizations"

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In this book, John M. Fox presents 102 marketing plays to get your sales team across the goal line. Play 25: Getting Your Direct Mail in Shape. Taking advantage of new postal regulations (which ShipShapes created, by the way), ShipShapes takes direct mail to a new dimension. They can create flat mailing pieces - printed on some kind of space-age plastic - of any shapes as large as 12 inches by 15 inches by 3/4 inch. Yes, almost an inch thick. How small 3 1/2 inch by 5 inch by 7/1000 inch. The U.S. Postal Service has predicted that ShipShapes will dramatically increase response rates - as much as 300 percent over traditional flat mail. The novelty of this kind of mailing is perfect for launching new products, announcing events and generating brand awareness to drive business.


Http://www.dmnews.com/pdffiles/playbook.pdf


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