Boardwalk Empire extends to direct marketing

Share this content:

HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element. Harrah's, one of the brands HBO has partnered with, along with Canadian Club whiskey and Bloomingdale's, has been sending mail and e-mail to it's in-house database of 40 million active players, according to Erin Chamberlin, Vice President of Marketing, Caesars and Bally's Atlantic City.

Caesars will host the premier of the miniseries and has adorned its four properties in 1920s décor and is running a sweepstakes in which entrants can win a grand prize of a VIP suite at the hotel for a year.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above