Blender Magazine's rate base increases

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Dennis Publishing's Blender Magazine has increased its rate base 10 percent from 750,000 to 800,000 with its January/February issue.

The New York-based music magazine has seen a 220 percent growth rate in its circulation since its launch in May 2001.

Advertising momentum also continued in 2006, as Blender saw an increase of 12.4 percent in pages over 2005. Total revenues increased 38.7 percent last year as well.

In order to reach their primary target audience of young men, the title added new high-end advertising accounts in 2006, including Saab, LVMH, Hard Rock Hotel, Bose, Olympus, Intel and Luxottica.

Blender's branding effort also reached out with a marketing initiative and partnership in 2006 with electronic retailer, Best Buy. The yearlong partnership has been renewed for 2007.

In national promotion, the magazine provided "Blender Approved" selections of music, DVDs and video games that reached more than 100 million consumers at the retailer in store, online and in-book levels.


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