Blender Magazine's rate base increases

Share this content:

Dennis Publishing's Blender Magazine has increased its rate base 10 percent from 750,000 to 800,000 with its January/February issue.

The New York-based music magazine has seen a 220 percent growth rate in its circulation since its launch in May 2001.

Advertising momentum also continued in 2006, as Blender saw an increase of 12.4 percent in pages over 2005. Total revenues increased 38.7 percent last year as well.

In order to reach their primary target audience of young men, the title added new high-end advertising accounts in 2006, including Saab, LVMH, Hard Rock Hotel, Bose, Olympus, Intel and Luxottica.

Blender's branding effort also reached out with a marketing initiative and partnership in 2006 with electronic retailer, Best Buy. The yearlong partnership has been renewed for 2007.

In national promotion, the magazine provided "Blender Approved" selections of music, DVDs and video games that reached more than 100 million consumers at the retailer in store, online and in-book levels.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above